2013 Sweet Potato Project Journal

Sweet Potato Journal Logo-jpeg

Final Weeks of Summer Session

Week Five & Six

Week Three & Four

Week One & Two

Five weeks to go and your donations are needed!

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Donate #2


“Each One Teach One”: 2013 Call Out for Sweet Potato Project Educators

by Sylvester Brown, Jr.

One of the most rewarding gifts I received after helping to start the Sweet Potato Project last year was the affirmation that I can indeed impact the lives of young people. Don’t get me wrong; I’ve given numerous classroom presentations and was aware that I could speak to and perhaps inspire young people. But last year I realized that my 55 years of life and 25 years of “progressive” journalism can have a huge effect on the lives of kids who look like me or whose lives mirror the impoverished circumstances of my youth.

This year, the North Area Community Development Corporation would like to share this powerful experience. You may be degreed or not. You may be an entrepreneur, business owner, professor, cook, experienced mentor, long-time counselor…or not. We’re looking for anyone and everyone who understands the particular circumstances and challenges of so-called “at-risk” youth who’ve been raised in environments that sap their dreams and foster feelings of hopelessness and low self-esteem.

“I learned that there are a lot of ways you can get a product out there and get them sold.

— Charles, 15Charles

This summer, we are looking for those who understand that our youth are brilliant but haven’t learned to put their God-given talents in motion.  We seek educators, presenters, mentors, parents, residents and community stakeholders-no matter race, creed or gender-who have grown tired of seeing our future locked up, locked out or sent to early graves.   We want partners who will help us plant seeds of independence and economic vitality in areas consumed by poverty and long-starved of resources and creative imagination.

Fund-raising is a big challenge but what I love most about the Sweet Potato Project is its grassroots genesis. We began last year with a call out to concerned individuals, asking that “each one, teach one.”

Allow me to share a few words about those who responded:

Anthony Neal, president of Educational Equity Consultants reached out to his colleagues and graciously helped arrange classroom lessons and presentations. Out of that group came Benjamin Gandhi-Shepard who shared his expertise in photography and website design. Muhammad K. Raqib’s transition from a dysfunctional student to the co-founder an organization that’s determined to provide guidance and success training for young people resonated with our youth.

New Marquita

“The presenters gave us positive activities and provided a different look at what’s out there and what’s possible.

-Marquita, age 19

The 2012 class learned lessons in business, leadership, history, economics, career development, conflict resolution, music production and more from gracious community volunteers.

Airline pilot, entrepreneur and visionary Dr. Gerald Higginbotham tediously connected the dots between history, culture and community economics. Jamaican-born motivational speaker, Richard Cross, Nicole Adewale and LaWanda Jones of ABNA Engineering stressed the importance of education with Ms. Adewale serving as our very own Donald Trump during the “Urban Apprentice” contest. Youth counselors, Charles Alphin and Bolanle Ambonisye patiently showed the kids alternatives to violence with conflict resolution techniques. Benita Arceneaux, Mimzy Hebron, Nato Caliph and Koran and wife LaPortcia Bolden with Street Dreamz Music studio used music, art and creative expression to help our youth tap into their own unique communication and artistic skills.

Karen Davis, the regional horticulture specialist with the Lincoln University Cooperative Extension Urban Impact Center St. Louis, provided the necessary knowledge about planting and harvesting nutritious sweet potatoes. And I can’t discount the value of those who just spent time with our youth such as city resident Barbara Cole who served as the trusted and ever-present den mother for our kids.

Keon“I got maturity, experience on establishing a hard foundation and running a business.”

– Keon, age 18

This year, we have been blessed to host classes at St. Louis Catholic Academy with the support of St. Elizabeth Catholic Church near Shreve in North St. Louis. We will have access to the school’s classrooms, computers, gym and kitchen. We can now take the input from our students last year and offer more structured lessons, activities and exercises. We also plan to increase our yield by inviting city residents to the plant sweet potatoes that we will purchase to produce the products created by our kids.

“I learned to speak up more. Get more involved and connect with my fellow peers in the program.”

Darryeon Bishop, 19

The Sweet Potato Project is only the first step in an effort to accelerate a food-based economy in low-income communities in our region.  We’re reaching out to those who can reach and teach youth about the possibilities and potential outside our doors. In a very real sense, our youth serve as an inspiration to adults and as a catalyst to prove that food can be grown and products can be created within these areas.

It all starts with a group of dedicated, committed individuals willing to share their talents, expertise and time. Our list is long and our needs are great. Classes begin on June 10th and will end the first week of August. We still have openings for those who’d like to test educational ideas or implement specialized instruction. You can make one presentation, teach one class or have several classes throughout the summer.

We also need entrepreneurs and more established businesses that will allow us to bring our youth to their enterprises to hear their stories and see success up close and personal. We still have the challenge of arranging transportation for youth to workplaces, neighborhood gardens and other off-campus activities. A bus is desirable but we may also need a group of drivers on hand during the summer.

If you contact me, I will send you our curriculum criteria and areas of need. Again, vision and dedication overrules diplomas and degrees.  We believe that everyone has something of value to offer the project and its youth.

Contact ph: 314-341-4071 / Email: sylvesterbj@gmail.com

Sweet Potato Project 2013 Wish List

Keon and Charnel

In the summer of 2012, the North Area Community Development Corporation in partnership with When We Dream Together, Inc., introduced the Sweet Potato Project, a summer pilot program aimed at teaching at-risk youth “do-for-self” entrepreneurial skills they can use today, in their own neighborhoods. We capped off the year with the production of Sweet Potato cookies that the youth are selling to supportive groups and individuals today.

Cookie Day #1

This year, 2013, we need your help to launch an expanded program with more kids based on the production of food-based products. Our goal is to create a template here in St. Louis that can revitalize communities and save young lives. We are once again turning to our community of gracious supporters for this grassroots effort. Of course we need funding but we’re also looking for business partnerships, presenters, volunteers and help with other program-related activities. Please take a look at our “Wish List” below and join us.

2013 Sweet Potato Project Wish List:

* Doonations & Sponsorships (for program and staffing needs)

* Partnerships with banks, local businesses, food manufacturers and distributors (to make presentations, allow business visits, contribute supplies, help with fund-raising)

* Partnership with local baker (production of sweet potato cookies)

* Transporation (van) to take youth to planting site and local business visits

* Consumer Support (a reliable source to purchase product(s) ceated by youth)

Cookie Day #5

New SPP logo-compressed

To Donate to the 2013 Sweet Potato Project CLICK HERE

2012 Supporters:

Incarnate Word Logo MFH LogoWWT LogoEducational Equity ConsultantsLU logo jpgstl urban Impact center

The Sweet Potato Project 2012…from Concept to Cookies…

Kids with Banner


I want you to take a moment to ponder the sentence above.  Think about the 15 youth we’ve empowered with the knowledge that they can generate money from a product created from produce grown in a low-income neighborhood. These kids are like the thousands who wake up and are exposed to negative images and messages every day, all day. Radio and TV news, billboards, storefronts, peer pressure, media and music that condone illegal and irresponsible behavior are all factors that keep so many “at-risk” youth on the predictable paths to unemployment, poverty and prison.

Cookie Day #2

Cookie Day #1

We are not naïve enough to assume that the Sweet Potato Project has rescued our kids from these negative economic or societal factors. But with your help-as donors, volunteers, teachers and consumers-we have planted a seed. Today, it’s cookies; this summer it can be other food-based products; tomorrow it can be large scale urban farming, packaging, canning and distribution that will not only generate income for youth but can employ and empower other “at-risk” populations.


Reine Bayoc, co-owner of SweetArts developed Sweet Potato Pancake mix recipe. (Photo courtesy of the RFT)

Reine Bayoc, co-owner of SweetArts developed Sweet Potato Pancake mix recipe. (Photo courtesy of the RFT)

Although we were under-funded, we were committed to launching the program. As many of you know, we faced many, many challenges. But, again, thanks to you, our kids received a bi-weekly stipend and were able to “earn while they learned” to be self-sufficient entrepreneurs in their own neighborhoods. I along with the North Area Community Development Corporation’s (NACDC) board are committed to raising more funds, restructuring and launching an expanded, new and improved Sweet Potato Project this summer. For this, we need and welcome your support.

For special delivery email: sylvesterbj@gmail.com

We Have Cookies!

Sweet Potato Cookies

Some of the sweet potato cookies. Sales will support the Sweet Potato Project, a program developed to teach “at-risk” kids entrepreneurial skills they can put to use in their own neighborhoods.

 Many thanks to Reine Bayoc, our volunteers and donors for whom it would have been impossible to develop a product out of the produce grown by youth with the Sweet Potato Project. Ms. Bayoc, who created a sweet potato pancake mix came to our aid once again with a delicious cookie recipe in time for the holidays.

A special “thank you” to Rev. Rodney Francis, executive director of the Youth & Family center for allowing us to use the facilities to bake and package the cookies.

Preparing the cookies for sale would not have been possible if not for the time and effort of our generous volunteers including the “Wonder Women” from the Spirit of the Lord Family Church.

The youth are busy updating the website they helped create during the summer phase of our program. In a couple of days, you will be able to place orders cookies and holiday trays online. You can contact us now (314-341-4071) for individual and group orders. We are planning another community “bake day” next week to make more cookies for anticipated sales.

Volunteers receive instructions from Reine Bayoc, creator of the sweet potato cookie recipe.

Volunteers and Sweet Potato project youth receive instructions from Reine Bayoc, creator of the sweet potato cookie recipe.

Preparing the cookies for sale would not have been possible if not for the time and effort of our generous volunteers including the “Wonder Women” from the Spirit of the Lord Family Church.The youth are busy updating the website they helped create during the summer phase of our program. In a couple of days, you will be able to place orders for cookies and holiday trays online. You can contact us now (314-341-4071) for individual and group orders. Cookies are priced at $6 for a package of four homemade cookies and $8 for a package of six.   Within the next two weeks youth will receive additional training to boost their individual and group selling skills. Although proceeds from sales go toward program development, the student’s encouraging entrepreneurial skills are encouraged by the percentage they receive from their individual sales.


Bayoc and volunteers prepare cookies


Sweet Potato Project Youth pasting labels and preparing cookie packages

NCDC LOGO.jpegWWT LogoLU logo jpg

stl urban Impact centerIncarnate Word Logo  MFH LogoEducational Equity Consultants

A special “thank you” to Roderick Woodruff for designing the Sweet Potato Cookie logo, Benjamin Gandhi-Shepard for helping the youth develop their website and all our donors, volunteer instructors and generous supporters.